Halal toothpaste, anyone? Religious observance has become a global brand
1/9/12 www.guardian.co.uk
The unstoppable growth of halal products shows we are all fair game for marketers but risks ghettoising the Muslim community
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Halal: Chasing The $500 Billion Industry
12/2/12 mideastposts.com
By Shelina Zahra Janmohamed
The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year.
The Muslim consumer: building your brand for a fast-growing segment
6/1/12 blogs.ft.com
By Beyondbrics
By Shelina Janmohamed of Ogilvy Noor
It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and really make a splash for your brand by growing a new segment. Where should you look? The Muslim consumer.
Home of the Brave? Branding to America’s Seven Million ‘Thriving’ Muslims
13/12/11
Written by Shelina Zahra Janmohamed
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s 7 million Muslims takes courage, but pays dividends.
USA: Should my brand reach out to Muslim consumers?
22/11/11
Lisa Mabe, Hewar Social Communications
Does your brand want to be inclusive of more consumer groups and increase sales? Does your brand have products and services that appeal to Muslims? If you answer yes to these, then yes, there is absolutely an opportunity for your company to penetrate the Muslim consumer market.
US: Kosher, Halal, Organic, and Gluten Free Stand Trial – Part I
20/6/11 www.fastcasual.com
By Suzy Badaracco
“How about a Dutch baby for breakfast?” I said as I selected apples from the fruit basket. Enzo chimed in first, “No, I don’t like Dutch babies”. Switching tactics I said, “OK, how about an oven pancake?” He thought about this and said, “Yah, I like oven pancakes.” And he settled in on the couch while I started breakfast.
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