Home > Consumer > Food Production > USA: Saffron Road to Debut NEW Vegetarian Items at Winter Fancy Food Show January 15, 2012

USA: Saffron Road to Debut NEW Vegetarian Items at Winter Fancy Food Show January 15, 2012


Stamford, CT – December 19, 2011 – (Virtual Press Office) – American Halal Company, Inc’s Saffron Road brand will be exhibiting at the upcoming Winter Fancy Food Show by the National Association for the Specialty Food Trade (NASFT). At the show Saffron Road will unveil its new line of all natural, Halal certified vegetarian items to the trade food industry for the first time in San Francisco from January 15 to 17.
Saffron Road’s four new items feature unique world cuisine with a vegetarian twist and include:

Manchurian Dumplings with Basmati Rice – An Indo-Chinese masterpiece, this exotic vegetable dumplings dish is made with cabbage, carrots, green beans and onions simmered in a spicy red chili & ginger sauce. Gluten free, vegan, all natural and an authentic recipe.

Macaroni & Cheese – We replaced ordinary pasta with delicious, flavorful pasta made with exotic Jerusalem Artichokes and durum semolina. This classic dish makes the perfect side for soup or salad and we’ve included enough for two to share. Premium quality, authentic recipe, all natural and vegetarian.

Thai Basil Chili Tofu with Basmati Rice – Thai basil is no ordinary basil – it has subtle undertones of anise or licorice, and it’s a perfect complement to zest up our protein-rich firm organic tofu. Thai cuisine is based on balance, and each spice works in harmony with this medley of fresh crunchy vegetables to make an extraordinary entrée. Gluten free, authentic recipe, all natural, and vegetarian.

Three Cheese Lasagna – From sunny Italy and the south of France, two great cuisines meet in one magnificent dish. Imagine layers of the finest durum semolina pasta topped with Italian Ricotta, Mozzarella and Parmesan cheeses. Then add in more layers of a Ratatouille recipe worthy of Provence, with zucchini and diced eggplant in a wonderfully seasoned and perfectly savory tomato sauce. Premium quality, authentic recipe, all natural and vegetarian.

“We have been pleasantly impressed with the number of Halal and natural food consumers who have expressed a very strong affinity for Saffron Road vegan and vegetarian products. We are excited to be able to once again rapidly respond to our growing consumer base’s needs, as well as step up the quality of vegetarian ethnic options for this segment of the marketplace,” says Saffron Road’s CEO, Adnan Durrani.

A testament to the brand’s foresight into the needs of the marketplace, Saffron Road continues to tap into the “world on a plate” trend (as recently forecasted by Baum + Whiteman for food trends to expect in 2012) by creating products that appeal to America’s growing multicultural tastes.

“We know more premium global cuisine is needed in the marketplace due to the evolving tastes of consumers and we’re happy to provide some truly unique vegetarian options that we believe will appeal to a variety of consumers,” says Saffron Road’s Executive Vice President, Jack Acree.

All four items will be sold nationwide beginning in January exclusively at Whole Foods Market® stores. Each item will be available for the suggested retail price of $5.49 to $5.69. After March 1 more stores across the country will be able to carry these new items to meet the needs of their own consumers seeking all natural vegetarian options.

In addition to exhibiting its new items, Saffron Road’s own Jack Acree will participate in the Fancy Food Show’s Education Program. A NASFT Board Member and veteran of navigating the complex and competitive natural foods business, Jack will share his knowledge in the education session, “Learning the Lingo of Specialty Foods.” If enrolled in the Education Program, Jack’s session can be attended on Saturday, January 14 from 8 to 9:00 a.m. in room SA1A.

Please visit our booth, #1452, and sample our new vegetarian items.

About Saffron Road 
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainablyfarmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium qualityHalal Cuisine.

Media Contacts: Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com

Kate Tayloe, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com

For more information about Saffron Road, please visit http://www.saffronroadfood.com. You can also join us on Facebook athttp://www.facebook.com/SaffronRoadFood and follow us on Twitter at http://www.twitter.com/SaffronRoadFood.


We are now scheduling times for media and bloggers to meet with Saffron Road executives at the Fancy Food Show. Please reserve your time slot now by contacting me, Lisa Mabe, at lisa@hewarcommunications.com. If you would like more information on the new products, including nutritional information and photography, I’m happy to help.

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