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USA: Saffron Road Launches New World Cuisine Simmer Sauce in Pouches


No-Waste, Easy-to-Use, Single-Serving Pouches Revolutionize the Sauce Aisle
Stamford, CT – April 13, 2012 – (Virtual Press Office) – Saffron Road™, the packaged food brand of American Halal Co., unveils four All Natural, Halal Certified, Gluten Free Simmer Sauces this month. Saffron Road’s new simmer sauces provide the convenience of creating great meals in minutes, with flavors capturing the best of world cuisine.
“Retailers will rejoice in the amount of time they are able to save by not having to clean up spills from glass sauce jars and consumers will be glad to have premium sauce options that are fresh, delicious and saves time,” says Adnan Durrani, CEO of Saffron Road. “Not only does the packaging itself up the ante in the sauce category, but now consumers have a high quality, finished sauce option featuring popular cuisine from around the world such as Indian, Moroccan and Thai,” continues Durrani.

Saffron Road’s Simmer Sauces are held to the highest standards for wholesomeness and culinary excellence, and include:

Moroccan Tagine – Magic happens inside the domed earthenware pot called the Tagine. Deep inside it, food and spices are transformed by a long oh-so-slow simmering that creates amazing sauces that are filled with flavor. Try our Tagine and see how it turns any meal into a Moroccan delicacy.

Lemongrass Basil – These are the true Kings of Siam: Lemongrass and Thai Basil. Together these two herbs produce flavor-filled dishes that make Thai Cuisine truly extraordinary. Try our simmer sauces and discover how they delightfully infuse any ingredients with authentic flavor.

Rogan Josh – When you see the fiery red color of Rogan Josh, you know you will beexperiencing amazing Indian flavor. The blend of exotic Kashmiri peppers and authentic spices creates a sauce that’s just a little spicy and transforms any meal into an experience to savor.

Tikka Masala – The genius of Indian cuisine begins in the tandoori oven. And its most famous creation is Tikka Masala. Our rich, creamy recipe features authentictandoori spices that transform ordinary ingredients into an extraordinary meal.

“These sauces will help retailers ‘get off their glass.’ literally,’” says Jack Acree, Saffron Road’s Executive Vice President. “Our single use pouches will drive faster turns in the historically slow sauce category, asthere will not be any leftover sauce sitting in consumers’ refrigerators. The pouches and their stunning rotogravure printing stand out on the shelf in a way that jars never can,” continues Acree.

Each sauce is ideal for simmering meats or vegetables. The suggested retail price range of Saffron Road’s Simmer Sauces is $2.99 to 3.29 each.

Given Saffron Road’s commitment to eco-friendly practices, these sauces’ come in single-use pouches that are easier to ship, save on fuel and reduce the company’s carbon footprint by 50%. Moreover, given that 75% of glass jars are not recycled, as well as the losses retailers incur from broken jars in supermarket aisles, these high-end pouches provide compelling benefits for the environment as well as for retailers.

About Saffron Road

American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainablyfarmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium qualityHalal Cuisine.

Media Contacts: Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com

Kate Pearson, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com

For more information about Saffron Road, please visit saffronroadfood.com. You can also join us on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.

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