London 2012: we have the tools
The Food Standards Agency has published a toolkit and newsletter for stakeholders to support their participation in the Agency’s Play it Safe campaign. This campaign is helping to ensure that food bought, cooked and eaten during the 2012 Olympics is safe.
The toolkit provides suggestions on how stakeholders, such as food businesses, tourism groups and trade associations, can contribute to the campaign. These include posting details of the campaign on company websites and in newsletters, using social media and issuing press releases. The toolkit also answers frequently asked questions about the campaign and about food hygiene and safety.
The newsletter, the first in the campaign, explains the work being done to protect consumers during the Olympics. It also includes details on how to subscribe to future editions.
The toolkit and newsletter are available below.