The small Scottish market town of Cupar in Fife is enjoying a boom in exports of porridge oats – thanks to fasting Muslims in the Middle East.
UK food and drink producers, faced with cash-strapped consumers at home, are striving to find new overseas markets. Food and non-alcohol exports last year rose 11 per cent to £12.15bn, and global sales are a key plank of the industry’s targeted growth of 20 per cent by 2020.
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