UAE: Australia’s Healthy Beef Option Arrives in Dubai Category: Home, Industry News UK & World, Meat & Poultry

18/2/12 www.zawya.com

David Brook, Chairman OBE Organic

OBE Organic, the world’s largest and most established producer of healthy, great tasting organic beef, takes part in Gulfood 2012Dubai, February 18, 2012: Australian organic beef producer OBE Organic is in Dubai for the Gulfood 2012 exhibition and food industry trade event. It’s an important step in developing a quality distribution chain in the UAE for the world’s largest and most established producer of organic beef.

OBE Organic is proudly a family business. Chairman David Brook heads a co-operative of farmers with more than seven million hectares of Australia’s best cattle grazing pastures (a size equivalent to six times the land mass of Qatar) and 25,000 head of cattle.

David Brook is a driving force in the industry for natural organic farming, and for maintaining traditional farming methods. Now, OBE Organic has gone a step further by developing a certified halal organic meat product that offers a healthy beef option for families in the Middle East.

David speaks regularly on the benefits of their organic farming processes that meet the halal requirements of sanitized conditions and sterile slaughterhouses.

He says, “It is important that all the processes are free of hormones, pesticides and chemicals. OBE Organic’s cattle live stress-free lives which contribute to the quality of the world’s safest and best-tasting organic beef. They graze on the grasslands of Australia’s pristine Channel Country, land that is high in nutrients and minerals. OBE organic beef contains iron, zinc, and Vitamin D & B. It also contains high levels of Omega 3, good essential fats that reduce the risk of heart disease and cancer.”

David Brook went on to say, “There are many reasons why Australian organic meat is safer than others. The Channel Country is protected from pollutants and the cattle are free-ranging. Born and raised the way nature intended, they feed on some 250 species of native grasslands and herbaceous plants.

“We pride ourselves in our integrity in offering only quality beef to the UAE. OBE Organic already has a distribution network in Kuwait where we offer a totally trustworthy quality organic halal product.”

David’s daughter Dalene Wray is OBE Organic’s Regional Manager in Asia, where she has been successfully developing the organic beef market over the last ten years. Dalene said, “We are so proud to be present at this year’s Gulfood event. Customers in our other Muslim markets in Indonesia and Malaysia have grown to love our beef, and we are sure that households in the Arabian Gulf will do too.

“Our beef is juicy and tender with a superior taste, and meets the world’s highest safety and nutritional qualities. Our vision is to have all Arabic families enjoying organic beef as a staple part of their diet.”

More information can be found at OBE Organic’s website, www.obeorganic.com, and an introductory video can be viewed on YouTube at www.youtube.com/watch?v=ZYzxAIcJPW4.

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About OBE Organic
The OBE Organic Group was founded in the early 1990′s by a far sighted group of Australian pastoral families which are continuing century-old family farming traditions. Today OBE Organic is the world’s oldest, largest and most trustworthy producer of healthy and great-tasting organic beef. The scale of OBE Organics’ free-range organic production operation is staggering: together, the families own seven million hectares of Australian’s best cattle grazing land (equivalent to six times the area of Qatar!) Guided by heritage and driven by purity, OBE Organic delivers old-world quality to modern day society with perfect health and safety standards. Pure and simple: OBE Organic produces the world’s safest best-tasting organic beef. The cattle are raised the organic way, which means naturally raised with no growth hormones, in a completely natural environment which is not tainted with chemicals or pesticides. Our cattle are raised in fresh air and sunshine, they drink pure water, and they graze only on natural pastures and are not given any supplementary drugs, leading happy stress free lives. All OBE Organic beef is slaughtered in full compliance with Islamic dabihah halal laws.

About David Brook:
David is a founding Director, a shareholder and the Chairman of the OBE Organic group. David and his wife Nell own and operate 30,000 square kilometers (3 million hectares) of certified organic farms in the pristine Channel Country grasslands region of central Australia. Together, they’re proud to have raised six children on their farming properties. David was born and raised in the iconic Australian outback desert town of Birdsville (population 100 people) and continues to live there to this day. David’s family is a famous part of the history of farming in Australia. His maternal great grandparents were married in Birdsville in the late 1880s, and his father Bill Brook purchased their first property, Adria Downs Station, in 1939. In addition to his organic farming operations, David is owner of the world famous Birdsville and Innamincka Hotels. Regardless of the remote location of David’s properties and investments, he is exceptionally widely travelled and takes an active and energetic role in the management and fortunes of OBE Organic around the world. The vast scale of David and Nell’s business enterprise is enhanced by their operation of two aircraft, a Cessna 182 and Cessna 210. Both hold private pilots licenses, with David having logged over 12,000 hours as a senior pilot. Two of David and Nell’s children are currently involved in the OBE Organic supply chain. In 2002 David received one of the nation’s highest civilian honours, the Medal of the Order of Australia (OAM) for his contribution to the community, local government and the establishment of organic agricultural production. David has been active in local government for over thirty years, and was elected as Mayor of the Diamantina Shire (second largest shire in Queensland) for thirteen consecutive years. He has been a board member of the Australian Stockman’s Hall of Fame, and in 2009 was elected to the position of Chairman. In his spare time, David enjoys his passion for breeding and racing thoroughbred horses.

About Dalene Wray:
One of the children of OBE Organics’ Chairman, Dalene is OBE Organics’ Regional Manager for Asia. As such, she is extremely well-travelled throughout OBE’s Asian markets of China, Hong Kong, Taiwan, Singapore, Malaysia, Korea, Japan and Indonesia. She speaks English, French, Spanish, and studied Mandarin Chinese. Dalene runs OBE’s Asian operations from her home in Hong Kong, where she lives with her husband Michael.

For further information, please contact:
Petra Harmer-Shrowder
Marketing Communications Consultant
PH COMMUNICATIONS
PO Box 75013,
Dubai, UAE
Tel: +971 4 2848834
Fax:+971 4 2848835
Mobile:+971 50 9556175
Email: petra@phcommunications.net
Website: www.phcommunications.net