6/7/11 Press Release
Saleh Abdullah Lootah, Chairman of Al Farooj chain of restaurants, commented:
“We welcome Al Amin Holdings to Al Farooj chain. We promise them to continue delivering the quality franchise support and profitable franchise system. The latest partnership is a testament of restaurant’s high potential business model in the Quick Service Restaurant(QSR) sector.”
Al Farooj franchise model is based on return-on-investment. The company offers a customized business opportunity with assistance on site selection, preparing feasibility study, break-even analysis, brand concept, design and drawings, outlet architectural and construction requirements, staffing, training, product quality checks,provision of recipe from Al Farooj corporate commissary, operating manual,re-franchising option, assistance on business development plan and direct management option.
Mr. Mustafa AlAmin, UAE Director of Al Amin Holdings, commented:
“We are delighted to partner with Al Farooj to strengthen our food service business. Prior to this franchise, our in-house investment study of different restaurants in UAE lead us to partner with Al Farooj brand due to its interesting blend of international standards and Arabic heritage. That makes it a high potential business option for us.”
“Because of our base in the UK, we foresee introducing Al Farooj brand to the British market after a careful feasibility where it can be marketed as a high quality and authentic Halal food option to the multi-ethnic consumers”, he added.
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About Al Farooj Fresh:
AlFarooj Fresh is a fast-casual restaurant owned by Al Islami Foods Group. The restaurant chain specialises in fresh chicken grilled with special recipes. AlFarooj shawerma sandwich range is famous due to the unique taste prepared in Arabic,Mexican, Italian and Lebanese recipes.
First unit of Al Farooj Fresh was opened in Sharjah, UAE in 1994. In 2007, Al Islami Foods Group acquired the majority stakes of Al Farooj and merged it with Al Islami Hospitality unit. Al Islami Foods www.alfarooj.com
Al Farooj Fresh
P. O. Box 3922, Dubai, UAE;
© Press Release 2011
from Al Islami Foods