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Saudi to host biggest food, hotel and hospitality event

9/5/13  arabiangazette.com

Saudi to host biggest food, hotel and hospitality event

Saudi to host biggest food, hotel and hospitality event with over 400 companies from 22 countries.

Saudi Arabia’s 18th International event for food, beverages and catering, hotel equipment, supplies and services is to be held from May 19-22, 2013, under the patronage of the Saudi Ministry of Agriculture.

The event will be hosting over 400 companies from 22 countries with national pavillions from China, Egypt, Indonesia, Taiwan, Turkey, USA; individual companies from Turkey, Algeria, Brazil, China, Egypt, France, India, Italy, Lebanon, Malaysia, Morocco, Pakistan, South Africa, Spain, Sri Lanka, USA and Saudi companies representing international brand

The exhibition includes the Top Chef & Art de Table contests, jointly organized by ACE and Saudi Arabian Chef Association, where culinary skills of chefs from the finest hotels and restaurants will be put to a test.

Zahoor Siddique, Vice President for Exhibitions, ACE, said, “This is the leading event in the Kingdom’s food, hotel, and hospitality industries, with a successful track record of more than seventeen years.”

With a growing population of 23 million, estimated to reach 50 million over the next decade, Saudi Arabia accounts for 63% of all the region’s food imports. The Saudi Halal food market alone accounts for $6 billion annually. Saudi Arabia’s fast food market is expected to reach a value of US$ 4.5 billion in the next three years, driven by high demand among young, affluent citizens. The packaged food market is expected to grow to US$ 21.7 billion by 2014 and sales rising by around 5% annually. The health and dietary foods and beverage market is growing at nearly 12% a year.

An expatriate population of nearly 7 million and the annual pilgrim crowd of more than 5 million also provides for the growth of the food, hotel and hospitality industry.

Zahoor added, “This show is organized in light of the exciting developments in Saudi Arabia’s hotel industry and consistent with our continued efforts to make our events truly relevant to the needs of our clients.”

He pointed out, “The Saudi food, hotel and hospitality Arabia Food & Hotel comes at a time when the Kingdom’s food and hospitality industries are experiencing rapid growth as more prestigious properties and new hotels are built for the rising number of tourists who are visiting every year.”

As Saudi Arabia’s tourism market exceeds $15bn annually and is expected to reach $60bn by 2019, the Kingdom is witnessing a boom in the hotel and hospitality sector. The direct contribution of the travel and tourism market to the Saudi GDP  is expected to be around $14.9 billion.

Further plans have been chalked out to increase the number of hotel rooms, furnished apartments, leisure resorts, restaurants and food outlets in the country. Mega tourism projects on the Red Sea coast, will provide a wave of opportunities for local and international suppliers alike. The creation of the colossal King Abdullah Economic City in Rabigh, near Jeddah, and other new economic cities will have state-of-the-art hotels and hospitality facilities.

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