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PHL urged to get halal certification for items other than food

15/12/11  www.gmanetwork.com

The Philippines will need halal certification for items other than food if it wants to expand its Middle East market further, Philippine officials in Kuwait were told.

Hani Al-Mazeedi, associate research scientist at the Kuwait Institute for Scientific Research, said the Arab market prefers products certified to be “halal.”

“Halal” is a term referring to any object or an action as permissible to use or engage in, according to Islamic law.

During a recent Philippine Selling Mission to the Middle East in Kuwait, Al-Mazeedi said halal certification is not only applicable to food products but to other products such as bath soaps, toothpaste, and others.

Al-Mazeedi also said Philippine food producers must intensify their marketing campaign if they want to enter the Kuwaiti market.

The Philippine delegation, from various food sectors in the Philippines, was accompanied by officials of the Department of Trade and Industry’s Center for International Trade Expositions (DTI-CITEM) and Commercial Attaché Jojie Dinsay.

Ambassador Shulan Primavera, in a message to the delegates of the food selling mission, said the event was held at a time of the shutting down of the Philippine Trade and Investment Center (PTIC) in Kuwait after a year of its operations.

Primavera noted that the PTIC helped sustain opportunities to promote the Philippines as a viable investment destination with the entry of Kuwait & Gulf Link in Clarkfield, Pampanga.

He also said KGL invested over a billion dollars in developing the global gateway logistics city which could generate up to 70,000 new jobs.

The envoy noted Philippine products are being sold in major supermarkets in Kuwait. Philippine products have not only catered to the Filipino market but also to Kuwaiti and other expat groups as well.

He said the Philippine Embassy is supporting exhibitions as part of the Embassy’s economic workplan.

The Embassy is also undertaking measures to support Philippine business in Kuwait, such as:

  • relaxing documentary procedures for Philippine exporters,
  • reducing the cost of authentication fees for documents and shortening of the clearance period for trade samples, and relaxing visa requirements for visiting businessmen and exporters to the Philippines.

– VVP, GMA News

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