Home > Home > Australia: Muslim organisation MyPeace to show commercials espousing Islamic values during top-rating TV shows

Australia: Muslim organisation MyPeace to show commercials espousing Islamic values during top-rating TV shows

24/10/11  The Daily Telegraph

By Henry Budd 

First primetime TV ad for Islam

WATCH first TV advertisement that will be played across national TV promoting Islam.

Diaa Mohamed

Commercials espousing Islamic views … MyPeace founder, Diaa Mohamed, at the launch of their new ad campaign today in Sydney. Picture: Justin Lloyd Source: The Daily Telegraph

THE Muslim organisation behind the provocative “Jesus is a Prophet of Islam” billboards will begin screening a TV commercial espousing Islamic values during some of our most watched programs.

The commercial, believed to be the first to promote Islam on national television, features several excerpts from the Koran to show that Muslims share similar values to Christians.

The commercial will begin screening in Sydney from Friday on Channel 7 and Channel 9 duringSunrise and Today and mid-afternoon news bulletins, and for at least the next six weeks.

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The commercial is the brainchild of MyPeace, the same organisation that erected the “Jesus is a Prophet of Islam” billboards across Sydney. Founder Diaa Mohamed said the commercial was aimed at addressing some of the misconceptions about Islam.

“We thought it best to, for lack of a better term, hijack Islam back and show you what Islam is really about,” Mr Mohamed said.

“It’s designed to show the Australian public Islamic values … and to show that the Australian values are very similar.”

“They are values that our holy book, the holy Quran, teaches us to live by and they are values that any common, basic human should live by.”

The television commercial was produced at the same time as the billboards, which were criticized by a Catholic Bishop as “provocative and and offensive”.

“It will interesting to see how it will be received,” he said.

“I think the feedback will be one of surprise but very welcoming at the same time.”

The advertisement was fully funded by private donors from Australia, he said.

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