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Malaysia: Brahim to focus on Halal cathering

8/12/12  www.btimes.com.my

Brahim’s Holdings Bhd aims to establish a concrete foothold in the Halal in-flight catering business with the full acquisition of Brahim’s-LSG Sky Chef Holdings Sdn Bhd (BLSG).

 Executive Chairman Datuk Ibrahim Haji Ahmad Badawi said the company has received enquires from Muslim-owned carriers to provide Halal in-flight catering.

“Some of the top airlines in the world are owned by Muslims. We are
currently talking to three airlines, one of which is a premium carrier.

”We are looking to form JV (joint-venture), or establish ourselves as company’s extraordinary general meeting (EGM) here today.technical partner for the respective airlines,” he told reporters after the


Ibrahim said Brahim’s has the capacity and capability to cater to the rising demand for Halal in-flight catering as within BLSG, the company has a Halal excellence centre, which regulates its food, equipment and environment.


“This is in line with our strategy of transforming Brahim’s into a global

Halal F&B group,” he said.


He added that the new airport, KLIA2, expected to be operational by May

2013, will increase the number of airlines landing in Malaysia, thus increasing the caterer’s business.


At the EGM today, Brahim’s obtained its shareholders’ approval to complete the acquisition of the remaining 49 per cent shareholdings in BLSG, for a purchase consideration of RM130 million.


Upon completion of the acquisition exercise, Brahim’s will be able to

consolidate BLSG as its wholly-owned subsidiary, and capture 100 per cent of its revenue and earnings in the provision of in-flight catering and related services.


“With this acquisition, we will have fully Malaysianised the operating

company of the world’s largest Halal flight kitchen, marking the accomplishment of a Bumiputera listed company in providing Halal in-flight meals catering to over 30 international airlines out of KLIA and more significantly to its single largest customer, Malaysia Airlines,” Ibrahim said.


He said next year, Brahim’s expects its revenue to soar to RM200 million,

mainly through the full acquisition of BLSG and the recently secured premium food court and a separate fast food outlet deal at KLIA2.


The new food outlets will bring Brahim’s total floor space in airport F&B

outlets from about 1,900 square metres to about 4,600 square metres.


Ibrahim also said the company has drawn plans to expand its restaurant

franchise, Cafe Barbera (SEA) Sdn Bhd, in Indonesia and Malaysia.


“We target to open three to five new outlets in Indonesia, from the current

one. As for Malaysia, it is still in the planning stage,” he added. — Bernama



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