The 18th edition of Food ingredients Asia (Indonesia) 2012, which is going to be held in Kemayoran, Jakarta, Indonesia, from October 3 to 5, 2012, promises to be a platform for both the exhibitors and visitors from the global food and beverage industry to network. This year, the organisers of the event are expecting 9,000-plus visitors.
Fi Asia (Indonesia) 2012 will provide F&B professionals an opportunity to grow and expand their businesses in the Southeast Asian market. The highlights of this year event will include a seminar dedicated to Halal ingredients, a conference titled, ‘Future of Food Factors’ and the ‘Ingredients in Action’ pavilion.
According to one of the organisers of the event, “This year we have expanded Fi Asia to include over 400 local and international exhibitors from about 40 countries. Due to this increase we are also expecting more than 9,000 visitors, which is a considerably higher attendance than the previous edition.”
Past and present
The show was established in the year 1994 as business platform for the food ingredients market in the ASEAN region. Eighteen years have passed since its inception, but the event continues to be eagerly awaited by the industry. It is the only exhibition that unites the growing ASEAN food ingredients community in one place.
The exhibition, which alternates between Indonesia and Thailand, is now the gateway to the ASEAN region. Southeast Asia is fast becoming a major market for the industry, be it as a source for high quality ingredients or a growing consumer base. It is now the destination for the industry’s key players.
Tremendous growth potential
With the condition of the Indonesian market improving, the value of all food and beverage products, primary or processed, has reached Indonesian rupiah (IDR) 650 trillion (approximately $72.2 billion) and projected to reach IDR 710 trillion (approximately $79 billion) by the end of this year.
The growth in the food and beverage industry has greatly contributed to the range of local, regional and international ingredient suppliers who will showcase their latest products and services at Fi Asia 2012.
Matthias Baur, portfolio director, UBM Live Food Ingredients, states, “In fact so much so, we have already sold out the exhibition space four weeks before the show opening. Their expertise and quality of ingredients will without a doubt provide visitors a welcome range of product enhancements and ingredient solutions.”
About the event
The shortlisted companies now await the organisers’ go-ahead, which will enable them showcase their offerings and rub shoulders with about 400 leading local and international ingredient suppliers.
Attendees will also have the opportunity to hear how the Indonesian government is planning to create growth in this market. The policies and the type of support the government will extend to develop the Indonesian F&B industry will be among the topics covered in the opening keynote of Future of Food Factors, the Fi Asia 2012 conference, which is concurrent to the Fi Asia 2012 trade show. Mohamad S Hidayat from the ministry of industry, Republic of Indonesia, will deliver the keynote address.
Fi Asia is also supported by several other key industry associations, including the Indonesian Food and Beverage Association (GAPMMI), the Indonesian Association of Food Technologists (PATPI) and Southeast Asian Food and Agricultural Science and Technology (SEAFAST) Centre. Their contributions have been specific to this year’s development of the Fi Asia conference, which covers current trends and future plans of the industry. In addition, Innova Market Insights will provide a free tasting bar to allow visitors to touch, taste and smell finished food products made from the latest ingredients.
Attendees will have a chance to hear how new products and solutions can be used directly from the region’s leading food ingredients suppliers at the onsite seminar sessions taking place over the three days. Over 30 ingredients suppliers will be present including DuPont Nutrition and Health, Firmenich (PT Indesso Nigatama), Beneo Asia Pacific Pte/PT Foodtech Indonesia (DPO Internatioanl), AGRAZ/Jebsen and Jessen NutriLife Co Ltd, DSM Food Specialties/PT United Chemicals Inter Aneka, and many more.
Benefit to visitors
The UBM Live team, in conjunction with the venue organiser – Jakarta International Expo, is now preparing for record attendance levels and has been inundated with inquiries from visitors planning their visits. Visitors will not only hear industry updates from key regional industry leaders but use this opportunity to assess a huge variety of products and services, find new ideas and new inspirations to see how to enhance their products to grow their market share in this booming market.
At the concurrent conference and seminar sessions, the participants will get an insight into specific applications and case studies focussing on the Southeast Asian region.
Commenting on the conference sessions, Purwiyatno Hariyadi, director, SEAFAST Centre, Bogor Agricultural University, observes, “For SEAFAST Centre, the collaboration with Fi Asia 2012 is a strategic one, since the vision of the centre is to be a regional centre focussing on improving food quality, nutrition and safety through science and technology. Organising scientific conference side by side with international food ingredient exhibition is a strategic way to bring together the university, governmental, and business sectors to focus on the improvement in food quality, safety and nutrition for the community; toward healthier and more productive life. This year, we are excited that both the conference as well as exhibition will be more international in nature.”
“’Future of Food Factors’ is the main theme of our conference this year. The events will focus on deliberation on latest and future factors critical not only for the development of food science and technology, but also for the government and food industry, in achieving goal of providing safer and better food for the consumers.”
Dahrul Syah, chairman, IAFT/PATPI, feels, “Since our first collaboration with Fi Asia in 2010, IAFT raises the level of its annual seminar to international level whenever the seminar is held along this international show. We will be bringing more international speakers, covering wider topics and are very excited to exchange ideas and information with international delegates attending the event. We believe that we have a strong synergy and our delegates can benefit from visiting Fi Asia to interact with the ingredients vendors and learn what is new in the market. We are inviting you to join our seminar and participate in enriching your experience in this great opportunity.”
Reasons to attend Fi
It is one of the largest gatherings of ASEAN and global food, beverage, and nutritional ingredients professionals from over 28 countries
Among the most comprehensive food ingredients exhibitions, the sectors covered include bakery products, beverages, baby foods and infant formula, dairy foods, convenience foods and ready meals, confectionery, flavourings, vegetarian foods, food supplements and ice cream
It is an opportunity to meet over 400 exhibitors covering all major spectra of the food ingredients industry
Participants will have outstanding networking opportunities with the leading suppliers from the region and learn more about the industry in Southeast Asia
They can network with buyers and future business partners in charge of purchasing, distributing, developing, etc.
One can get an idea of the new and innovative advancements in the ASEAN food ingredient markets from the conference sessions and seminars
F&B professionals can note the prevalent trends in one of the fastest-growing markets and prepare to stake their place in the world’s next cash marketplace
The Indonesian market
With a population of approximately 237.6 million, Indonesia is the fourth most populated country in the world. Indonesia is the largest economy in the ASEAN region and is responsible for about 51 per cent of the total ASEAN ingredient consumption.
Finally in November 2011, Indonesia formally announced the completion to enable the ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA). From January 2012 onwards, AANZFTA has been providing great business opportunities for companies in the ASEAN countries, Australia and New Zealand. The agreement will allow a duty-free access to over 90 per cent of goods and services produced by the aforementioned countries by 2015.
Indonesia’s consumption habits
Alongside the growth of the food and beverage market in Indonesia, the middle and high consumers’ purchasing power and disposable income increased. Coincidentally, the number of modern retail outlets and food service retailers also mushroomed across the country.
According to the research conducted by the World Health Organisation (WHO), the increase in the obesity rate in Indonesia from 9.4 per cent to 32.4 per cent in 2010 has caused more concern within the region regarding their health with a significant impact on the food and beverage industry and the demand for ingredients to improve health conditions
According to studies conducted by Persagi, the Indonesian Nutritionists’ Association, the height of most Indonesian teenagers is 6.7 cm lower than it is supposed to be. Therefore, the demand for imported dairy and meat products has been increasing since 2010. The estimated value of the dairy and meat market in 2010 was $2 billion
Recent studies indicate Indonesia’s youth population – there are approximately 40.9 million people between the ages of 15 and 24 – is shifting towards a preference in private label beverage and food products
In 2010, Indonesia imported an estimated $8.1 billion in food, a growth of 25 per cent from 2009
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