Times are changing, not typically considered synonymous with high fashion, we are seeing the emergence of the Hijab donning the catwalk, as seen at the worlds famous New York Fashion Week on 12th September 2016.
Every outfit was worn with a hijab. Indonesian Muslim designer Anniesa Hasibuan showcased her collection—inspired by her hometown Jarkarta—of colorful silk and velvet tunics, kimonos and gowns.
— Meena (@meenavoguee) September 14, 2016
Modest fashion wear certainly is worth billions which has been showing steady interest by mainstream retailers including Uniqlo, which launched a modest fashion collection last year. Add Zara and Mango. Brands have also started targeting during Ramadan: Tommy Hilfiger, DKNY, Oscar de la Renta and Monique Lhuillier have all designed special pieces for the month-long Islamic event; including Net-a-Porter and Moda Operandi.
Muslim Modest Fashion skyrockets spending into billions!
Muslims spent about $266 billion on clothing and shoes in 2013, more than retail spending in Italy and Japan combined that year, Fortune reports. That amount is projected to nearly double by 2019.
Modest Fashion is here to stay.