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Halal toothpaste, anyone? Religious observance has become a global brand Category: HomeIndustry News UK & WorldMarketingTrends

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1/9/12  www.guardian.co.uk

The unstoppable growth of halal products shows we are all fair game for marketers but risks ghettoising the Muslim community

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Vegan, ‘halal’ Inika forecasts fourfold growth in revenue over 3 years Category: HomeIndustry News UK & WorldMarketingTrends

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10/8/12  www.theaustralian.com.au

Miranda Bond, Inika

Inika CEO and founder Miranda Bond said business-aid groups Heads over Heels and the Entrepreneurs’ Organisation helped her build the company. Picture: Stephen Cooper Source: The Australian

AUSTRALIAN vegan, certified halal and certified cruelty-free cosmetics company Inika has closed its first capital raising, which was led by Singapore-headquartered investment firm Cardinia Partners.

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Spending by Muslim Tourists is Growing Faster than the Global Rate – Study Category: HomeIndustry News UK & WorldMarketingTrends

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2/8/12

A new ground-breaking study, ‘Global Muslim Lifestyle Travel Market: Landscape & Consumer Needs,’ shows that Muslim tourists globally represent a major niche market worth $126.1 billion in 2011 growing at a 4.8% through 2020, compared to global average of 3.8%.  In a challenging global economic environment, the Study highlights how airlines, tourism destinations, and hotels/resorts can benefit by engaging with a market that has a young demographic, is growing in affluence, and is increasingly asserting its unique needs on the tourism industry.

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South Africa: The Halal Kingdom Category: HomeIndustry News UK & WorldMarketingTrends

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30/7/12  gulfbusiness.com

With the halal industry reaching over $2 trillion in value, South Africa has emerged as a surprising global leader in halal certification, writes Peter Shaw-Smith.

By Peter Shaw Smith 

 

 

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Global travel industry gears up for Muslim tourist boom Category: HomeIndustryIndustry News UK & WorldMarketingReferenceTrends

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29/7/12 /www.france24.com

AFP – From halal spas to prayer rooms at airport terminals, the global tourism industry is gearing up for a projected boom in Muslim travel over the next decade, experts say.

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Ingredients Focus: Halal Category: HomeIndustry News UK & WorldMarketingReferenceTrends

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29/7/12  www.hoteliermiddleeast.com

By Louise Birchall

Atoz Foods supplies a wide range of halal meat products.
Atoz Foods supplies a wide range of halal meat products.

A consumer-driven demand for quality and specialised halal produce is leading exporters and distributors to offer more luxury, high-margin halal products

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U.S. : Halal of a Controversy Category: HomeIndustry News UK & WorldMarketingTrends

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25/7/12 www.adweek.com

By Christopher Heine

Last year, some bloggers gave Whole Foods flak for marketing to Muslims. Now other brands are hoping for same

Adnan Durrani | Photo: Craig Ruttle/AP Photo

If bloggers want to blast Whole Foods Market again for promoting Quran-approved food during Ramadan, there’s a few niche CPG brands that might plea: “Could you mention us? Pretty please, with halal-certified sugar on top?”

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Ramadan highlights the growing market for halal goods Category: Industry News UK & WorldMarketingRamadan

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19/7/12 businessjournalism.org

By Melissa Preddy

Ramadan begins tonight, and the month-long Islamic religious observance doesn’t end until the evening of Saturday, Aug. 18.

The holy period of fasting, prayer, meditation and other acts of faith is a momentous one for the world’s Muslims — and it also might have economic effects on companies and consumers in your area.  And as you can see by this Valparaiso University map, Muslims as a Percentage of All Residents 2000, many communities nationwide are home to a noteable number of Islamic adherants.

 

Ramadan dates

Vendors in Egypt have been known to sell dates in Ramadan named after celebrities and popular football players but this year they will rename them after public figures. Photo: Reuters

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Fleishman-Hillard launches global practice to build engagement with Islamic market Category: HomeIndustry News UK & WorldMarketing

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19/7/12  world.einnews.com

GLOBAL – Fleishman-Hillard has launched Majlis, a specialised unit that aims to help clients build more successful engagement with the global Muslim consumer market.

Fleishman-Hillard launches global practice to build engagement with Islamic market

Hatia: companies need insight into communicating with Muslims

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NZ: World’s biggest brand? Not McDonald’s but halal Category: HomeIndustry News UK & WorldMarketingTrends

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13/7/12 www.nzherald.co.nz

By Ben Chapman-Smith

Malaysian business leader Tan Sri Halim Saad, here in New Zealand to let local businesses know the opportunities of producing food for halal markets.  Photo / Richard Robinson
Malaysian business leader Tan Sri Halim Saad, here in New Zealand to let local businesses know the opportunities of producing food for halal markets. Photo / Richard Robinson

People may think Google or McDonald’s are the biggest brands in the world, but that’s just because they’re not thinking of halal, says billionaire Malaysian businessman Tan Sri Halim Saad.

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$632 b Halal foods market among fastest growing Category: HomeIndustry News UK & WorldMarketingReferenceTrends

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9/7/12 www.fnbnews.com

By Hasan Mulani, Mumbai

Islam is one of the largest and fastest-growing religions in the world; over 25 per cent of the world’s population – about 1.75 billion – is Muslim or following Islam religion.
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Ramadan gold rush: Wealthy Middle Eastern visitors flock to London Category: HomeIndustry News UK & WorldMarketingRamadan

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3/7/12 english.alarabiya.net

Middle Eastern high-rollers have for many years been vacationing in London, but this year has seen their numbers reach a new high. (File photo)

Middle Eastern high-rollers have for many years been vacationing in London, but this year has seen their numbers reach a new high. (File photo)

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Businesses are bullish on the prospects for Sharia-compliant products and services, according to new research from the Economist Intelligence Unit Category: HomeIndustry News UK & WorldMarketingReferenceTrends

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12/5/12

Press release (9/5/12)

A global survey of C-level and senior executives shows that demand for Sharia orientated products and services is strong, and expected to grow. Among the reasons: expanding Muslim populations, rising purchasing power, shifting consumption patterns, and a broader range of products and services on offer. The range of Sharia-orientated products and services is broadening, from food and Islamic finance products to pharmaceuticals, fashion and tourism, among others.

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New markets emerging in style with a taste of western luxury brands Category: HomeIndustry News UK & WorldMarketingTrends

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7/4/12  www.thenational.ae

China is expected to account for 20 per cent of the global luxury market by 2015, with spending in the country nearly tripling to $27 billion by that year from around $10 billion in 2009, according to the consulting firm McKinsey & Co. David Gray / Reuters

By Harvey Jones

Think of the world’s biggest luxury brands and you might think Burberry, Ralph Lauren, Gucci, Hermès, Cartier, Tiffany and Louis Vuitton.

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USA: Saffron Road Honored with ARF David Ogilvy Award Category: HomeIndustry News UK & WorldMarketingTrends

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30/3/12

PRWeb

Brand’s Success Reaching Muslim Consumers during Ramadan Featured

Stamford, CT (PRWEB) March 30, 2012

Saffron Road™, the packaged food brand of American Halal Co., is honored to accept a David Ogilvy Award in the Digital + Media category from the Advertising Research Foundation (ARF). Saffron Road, and retail partner, Whole Foods Market®, made headlines last summer during Ramadan for their highly successful campaign to promote its premium Halal food brand, Saffron Road.

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